Park Eun Bin and Kang Tae Oh’s Drama recently Ended with Good results. As a result of big data analysis of drama actor brand reputation in September 2022, Park Eun-bin, 2nd, Lee Jong-suk, 3rd, Kang Tae-oh were analyzed in that order.
The Korea Corporate Reputation Research Institute measured 67,876,551 brand big data of 50 actors who are appearing in dramas aired from August 12, 2022, to September 12, 2022, by consumers’ brand participation, media volume, traffic, and communication volume. Indexed by brand reputation algorithm. Compared with 74,419,618 big data of drama actor brands in July, it decreased by 8.79%.
The brand reputation analysis of drama actors was analyzed by brand big data with participation index, media index, communication index, and community index. The brand reputation index is an index that is weighted by extracting brand big data and analyzing consumer behavior with a reputation analysis algorithm, classifying it into participation value, communication value, media value, community value, and social value.
Brand reputation big data analysis can measure positive and negative evaluations of brands, media sources, levels of interest, consumer interest, traffic, community spread to issues and responses, and popularity of content.
In September 2022, the top 30 drama actors’ brand reputation rankings are Park Eun-bin, Lee Jong-Seok, Kang Tae-oh, Jung So-min and Lee Jae-wook of Alchemy of soul, Kang Ki-young, Kim Se-jeong, Bae Da-bin, Yoon Si-Yoon, Jang Seung-jo, Kim Go-eun, Cha Ye-ryun, Seo In-guk, Shin Dong-mi, Im Yoon-a, Hwang Min-Hyun, Kim Joo-heon, Son Hyeon-Joo, Ji Chang-wook, Nam Ji-Hyun, Shin Seung-ho, Kim Hyang-gi, Ji Sung, Oh Yeon-seo, Kim Hyo-jin, Park Ji-hoo, Jung Il-woo, Jeon Bae-su, Lee Hyun-jin, and Lee Seung-Yeon were in that order.