Recently, Song Joong-ki’s starring drama ‘The youngest son of a conglomerate family’ is making a big smile by breaking records one after another. First of all, the audience rating of the 14th episode, the latest broadcast, recorded 24.9% nationwide and 26.9% in the metropolitan area according to Nielsen Korea, a ratings research company, setting its own record once again. This surpassed the 24.6% (based on the metropolitan area) recorded by ‘SKY Castle’ in 2018, and is the second highest viewership rating for JTBC dramas ever.
In addition, it took first place in the ranking of ‘Koreans’ Favorite TV Programs’ in December 2022 announced by Gallup Korea. In particular, in this survey, the preference obtained by ‘the youngest son of a conglomerate family’ was 16.6%, which is the highest record in all channels and genres for 10 years. The popularity of Song Joong-ki was realized by surpassing the ‘extraordinary attorney woo‘, which created a syndrome in the first half of this year.
The topicality is also overwhelming. In the TV topic of the 3rd week of December surveyed by Good Data Corporation, it took first place for 5 consecutive weeks in the overall rankings including dramas as well as entertainment programs. In the performer’s topical category, Song Joong-ki defended the throne by firmly maintaining the first place.
An industry insider said, ” Song Joong-ki has a good eye for works. He reads the script very well. He was even confident in writing the script for ‘The youngest son of a conglomerate family.’ I know the best acting .” In the drama ‘Sungkyunkwan Scandal‘, even though he was not the main character, he cleverly used the amount and narrative given to him, and made an impression at once. Since then, he has been reborn as a ‘good actor’ through ‘Deep-rooted Tree’, ‘Nice Guy’, ‘Descendants of the Sun‘ and ‘Vincenzo‘. He did not remain a Hallyu star, but gained both his acting and popularity while challenging various genres. There are not many male actors who have these conditions at the same time.
There are also favorable comments that Song Joong-ki leads the scene atmosphere of the work well. Officials said that Song Joong-ki has ‘leadership’. Even at the recently known ‘Vincenzo’ dinner, Song Joong-ki is said to have taken good care of the actors who breathed together. As the atmosphere on set improved, it seems that the acting synergy also increased.
According to Global OTT Rakuten Viki, ‘The youngest son of a conglomerate family’ took first place in more than 50 countries on five continents, including the United States, Canada, Brazil, Mexico, England, France, Italy, Spain, Australia, New Zealand and India, within 5 days of launching the service, and aired overseas for 4 weeks throughout the country. It stays in first place all the time. In this regard, Rakuten Viki officials analyzed that the popularity of ‘The youngest son of a conglomerate family’ was greatly influenced by the power of Song Joong-ki, who has high popularity and recognition among global viewers through the dramas ‘Descendants of the Sun’ and ‘Sungkyunkwan Scandal’.
In this way, Song Joong-ki is riding the Korean Wave and flying high. Thanks to Song Joong-ki, JTBC, which has been sluggish recently, made laughter even in the cold winter. This is the part where it was confirmed that the unprecedented organization of the JTBC mini-series, 3 times a week on Fridays, Saturdays and Sundays, was only possible because of Song Joong-ki.